![]() Asymmetrically balanced design is beneficial because it makes it easier to create a focal point. ![]() For example, you may use a large image of your product in contrast to smaller, contrasting elements in order to bring attention to it and develop a greater impact.Īsymmetrical Balance Top Tips Use a Focal PointĪ focal point is a specific point within your design that captures and draws in the viewer’s eye. With an imbalance in design, asymmetry can also be used to highlight an important element. This makes it a powerful tool to use in marketing materials, especially on websites. So, you can use this type of design to catch attention, develop interest, set a tone of informality, and even provoke emotions such as awe or tension. Where symmetrical design is restricted by ensuring that one design is reflected and repeated, asymmetrically balanced designs open the doors to developing any level of detail you want without the need to reflect that design elsewhere. For example, a start-up that’s targeting customers in the 18-35 age range would likely benefit from using asymmetrical balance in its branding and website to highlight its younger, more edgy vibe.Īsymmetrical balance can also help you develop more intricate and complicated designs. This is especially beneficial for modern businesses that are leaning toward a more personable and relatable brand to their customers. ![]() But this is only the case when you know when and where to use it in order to achieve the desired impact.Īsymmetrical balance can help you create a more casual impact in your designs. As we have mentioned before, asymmetrical balance can be a powerful tool in design.
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